In defense of podcasting as a medium

PodCasting, ByteCasting and RSS Enclosures

TrackBack — Thu, 04 Nov 2004 15:13:00 GMT

PodCasting, ByteCasting and RSS Enclosures

TrackBack — Wed, 03 Nov 2004 22:21:00 GMT

re: In defense of podcasting as a medium

Strafe — Mon, 25 Oct 2004 15:44:00 GMT

God I hate buzzwords; And I really think thats all Podcasting is. I mean, I was doing Podcasting back when it was called 'burning mp3's onto a cd'. All that has really been added has been a way to automate my downloads of audio content - an audio aggregator.

That being said, anything that makes my internet stay more efficient (not having to repeatedly visit a website to see if the new show is availiable or getting an email that a new show is availiable 2 days after the show has been published) works for me.

I think people are trying to make 'Podcasting' into more than it is.

re: In defense of podcasting as a medium

Carl Franklin — Sun, 24 Oct 2004 07:24:00 GMT

Also Dave...

> [I] hastily dismissed your Pwop website's pitch of podcasting as a drivetime tool for corporate motivational messages <

For the record, I never said podcasting's calling is to use it to brainwash your employees. What I said wasn't clear, and was misconstrued, so I removed it from the site, but let me tell you now what I was TRYING to say.

Look at .NET Rocks! It's nothing close to "corporate motiviational messages" and yet it has had a motivational effect on our listeners. I have a stack of letters to prove it. It's content. In the same way that reading Motor Trend might motivate you to go down to the garage and fix your leaky radiator, or to start saving for that car you've always wanted, so can audio content have the same effect.

Since we have already done this, and Pwop is just a way that we can do it for others, I was merely trying to convey the positive effects of good content. Bad choice of words.

I sense that you're getting hung up on the symantics. That's ok. I'm trying to talk to people outside of the tech world and explain podcasting (and it's benefits) to those who don't have the benefit of our technical understanding.

Of course, I welcome any suggestions to that end.

re: In defense of podcasting as a medium

Carl Franklin — Sun, 24 Oct 2004 07:16:00 GMT

Hey Dave!

> I still reject the notion that we will soon get through this messy homemade stuff and regularize podcasting as another broadcast medium. I believe that the use of podcasting by the established sources will be the niche, and the decentralized uses of it will be the majority of media out there. <

Podcasting solves distribution problems whether you are Joe Dickhead in his garage or a major media establishment.

> I also continue to question your characterization of podcasting as "pushing" content. <

Opt-in content and push content are not mutually exclusive. I use the word "push" not as a technical term, but to describe what happens. I drop an mp3 file on a server somewhere, and some time later everyone who wants it has it. To someone looking at distribution issues, that's pushing.

> push was a buzzword whose time came and went <

Point taken. However, in order for people to understand new ideas you sometimes have to hold them up to existing concepts as a point of reference. Is there a better word? I'll use it. :-)

re: In defense of podcasting as a medium

Dave Pentecost — Sun, 24 Oct 2004 00:20:00 GMT

Carl

I'm the fellow who (on Scoble's site) rather hastily dismissed your Pwop website's pitch of podcasting as a drivetime tool for corporate motivational messages.

I'm happy to see that you may indeed recognize some of podcasting's potential. But I still reject the notion that we will soon get through this messy homemade stuff and regularize podcasting as another broadcast medium. I believe that the use of podcasting by the established sources will be the niche, and the decentralized uses of it will be the majority of media out there.

I also continue to question your characterization of podcasting as "pushing" content. As long as the listener chooses to subscribe, it will continue to be opt-in, and the appeal and usefulness of the offered programs will determine whether they are heard.

As they say, to a person with a hammer, everything looks like a nail. To someone looking to start a business, this looks like an opportunity to push content to consumers (or employees, in your web pitch) or to provide services to corporate communications professionals. But push was a buzzword whose time came and went. You'll have to be able to hold the elegance AND the messiness of this medium in your mind (and your business plans), or you'll miss it.

re: In defense of podcasting as a medium

Don — Sat, 23 Oct 2004 23:42:00 GMT

Carl,

I am using PodCasts and although currently my listening audience is small, I hope to see it grow rapidly. I point back to other content on my sites with PodCasts and I'll soon be exploring other avenues using audio content.

As for Dave's bashing of PowerPoint. I have to somewhat disagree with him. It is the speaker's responsibility to keep the focus of the presented material within his/her control. A prepared speaker should never give up the power of the speaker to PowerPoint. That is where most PP presenters go wrong.

At my Toastmasters club, we teach how to give great PP presentations without making the audience bored or lost as Dave indicates. If you want to see the presentation I did on the topic, take a look at, "Ten Sins of PowerPoint Presentations" at:
http://www.twinoakstoastmasters.org/powerpoint/Toastmaster_Sins_Web.ppt

Oh, and one more thing Toastmasters helps people do is learn how to communicate better by eliminating "crutch-words" such as (ah's, um's, etc.) Too many PodCasters use those crutch-words throughout their oral presentations among other extraneous sounds in their audio files. No names mentioned... :-)

So thanks for pushing PodCasts and giving me an opportunity to suggest that PodCasters' go visit their local Toastmasters clubs to learn to communicate in a clear, effective and more pleasing way. Their listeners will appreciate it.

Don

re: In defense of podcasting as a medium

Dave Winer — Sat, 23 Oct 2004 22:10:00 GMT

Carl, every time some new form of communication there are always people to say it's unnecessary or no one wants it. I've even been one of those people from time to time. ;->

Your friend's mistake is that this isn't a replacement for PowerPoint, it's a replacement for drive-time radio, or radio listened to while exercising, or radio not listened to on long airplane flights or drives. (Where reception is non-existent or only idiotic right wing idealogues are available. They can be entertaining, but after a while you yearn for some adult conversation.)

Anyway, PowerPoint, which btw, I had a hand in inventing, is a disaster for communication, it should be wiped off the face of the earth, a crutch for freaked-out speakers, and the people who have to listen to someone wade through a PP presentation know all too well that as soon as the first slide is up, people start falling asleep, checking their email or reading blogs. Now they'll have a new choice, put on the headphones and listen to one of the verbal incontinents your Luddite friend is so dismissive of.

Anyway... Thanks for the stimulating post!