Mix is about UX
I have seen some
comments on Scoble's blog and other places about Mix, largely Web 2.0 != Mix and Mix == Bubble 2.0, that sort of thing. While Web 2.0 will be discussed in great depth at Mix its not its only focus, Mix will focus on the UX (MS speak for User Experience) that folds in many different things from WPF to Ajax. It's about using the web as your business model and the very best way of presenting your business to your users. The Bubble 2.0 comments made me laugh, I was around for the Bubble 1.0 and that was very much about how much money can I spend on a bad business model. Today's business's have proven solid business models and want to look at the next step on driving that forward, thats what Mix will help with (but not be the final answer to). I for one look foward to attending, showing what we have and talking to folks taking the same steps as us.