in

ASP.NET Weblogs

Carl Franklin

.NET Wonk

What do you think of this...

I know our cheesy ads are lame in the .NET Rocks! show, mostly because there isn't enough time to talk about the features of products, and you get no insight into how to use them, etc.  Besides, the ads are getting tiring, I'm sure. However, that's how we pay the bills, and I'm looking for a way to make it work better for both vendors and listeners.

What would you think of a 5 to 10 minute spot in the middle of a show where we talk to a sponsor about their product just like we'd talk to a guest?  It wouldn't be scripted like an infomercial. We'd ask the questions that are on our minds as developers and give these companies a chance to really talk about thier products in more depth than you get in a 2 minute ad spot.

Carl

Published Jan 27 2004, 09:28 PM by Carl Franklin
Filed under:

Comments

 

Maxim V. Karpov said:

Real-life interaction is good. Ads are ads though regardless of the format.
There is a saying "Free cheese is only in mouse trap" :)

I thought Active Reports ads were pretty good!



January 27, 2004 9:38 PM
 

Damian said:

I think it's a great idea.
January 27, 2004 9:42 PM
 

SBC said:

more prizes and give-aways with the ads may do the trick also.. :-)
January 27, 2004 10:06 PM
 

Strafe said:

Whatever you need to do to keep the show coming! Actually I think I would be more receptive to hear developers talk about their product (infomercial like) than a 2 minute ad (which I occasionally fast forward thru anyway :blush:) Hmmm, maybe thats how I ended up with this rotisserie grill?!
January 27, 2004 10:12 PM
 

Aaron Bull said:

It really comes down to the host of the show, if there attitude is "i need the $$ so i'll be really nice" then the ads will suck.

But if you question the product, have tried the product out, try and find out what it can and can't do, then everyone will benefit. Also suggest getting a developer of the product in for the ad, not just there salesman, could be more interesting,
with questions of "what were the main challenges etc", "what problems did you have porting your code from vb to dotnet" etc etc.


Just my usual 2 cents worth.

Aaron
January 27, 2004 10:15 PM
 

Carl Franklin said:

Good idea! Get the vendors to give one away on the show.
January 27, 2004 10:18 PM
 

Jim said:

I think thats a cool Idea. One other sugestion... Get rid of that "Girl" who does your show intro! She/He sounds really scary!
January 27, 2004 10:20 PM
 

Carl Franklin said:

> if you question the product, have tried the product out, try and find out what it can and can't do, then everyone will benefit <

The problem is that it wouldn't be fair to the listeners for me to spend an hour or two with a product and form an opinion. That's why we've only had sponsors who have products we have used and like.

So, maybe an idea is for the vendor to bring along with them a developer who is using the product, and they can give a testimonial. That would be worth something to everybody, right?
January 27, 2004 10:31 PM
 

Alan McBee said:

I have nothing against ads, per se. Only against ads for stuff that is clearly only randomly thrown at me. Ads about products/services that are in line with my field of work deserve at least a minute or two of my time. Sometimes they actually have their intended effect with me: I learn about a product that does something I need to do.

So what about having the ads, sure, (5 minutes tops), but instead of having it just an audio version of a print ad, covering all the bullet points that I will find out the home page of the web site anyway, suggest something different to the advertiser. Like, letting them discuss why one key feature sets their product apart.

Instead of just, "It saves time! Look at the web site! It organizes your Rolodex! Look at the web site! We won an award! It walks the dog!" you have more depth to the ad, rather than breadth. "Out of four products in our market, ours is the only one that walks the dog <i>and</i> scoops the poop -- something you won't find up on the home page of our web site. How does it work? We'll tell you. We modified a wet vac by attaching a COM interface to it, and harnessed it to our dog walking engine, which was built entirely in C#. Both the walker and the scooper's functionality are exposed through a Web Service. The New York Dog Walking Association chose our product and used it to walk sixty dogs at once. Since our competitors don't scoop the poop, thirty dogs were unmanageable for them. Poop would've been everywhere. But our product kept the sidewalks poop-free for the the duration of the longest walk."

Well, I guess there's a good reason I'm a software wonk and not an ad man.

Good luck, I think it's a good idea.
January 27, 2004 11:03 PM
 

Johannes Hansen (DK) said:

That is a great idea! It will be much better than the current cheesy ads. Keep up the good work... .Net rocks! ;)
January 27, 2004 11:11 PM
 

Edneeis said:

I like the developer using the product idea. Kind of like a product success story. Maybe if any listeners have had success with those products they could even write in or be incorporated in some how. I do get the sense that the ads aren't a sell your soul type situation where you let anyone advertise just to pay the bills.

PS I like the intro girl (in a purely platonic way)
January 27, 2004 11:22 PM
 

Chris Kunicki said:

Actually, I think hearing from different vendors (even though they are paying) is interesting. I especially like when you put your take on the matter.
January 27, 2004 11:57 PM
 

Carl Franklin said:

Thanks for the great comments. I want to change the format, and I think this is a great way to do it.
January 28, 2004 1:45 AM
 

Graham Pengelly said:

I like cheese... Not so sure about poop though... Sounds like a good idea to me. Whatever keeps you in ribs and keeps the show coming.
January 28, 2004 3:35 AM
 

Gabriele Ponti said:

Only if related to the topic of the show.
January 28, 2004 8:17 AM
 

Chris Jackson said:

VC++: Intro_girl++;
VB: Intro_girl = Intro_girl + 1

I like the idea of giving some time to sponsors to talk about their products. Maybe you could ask for questions to be submitted on your blog that developers would like to ask the sponsor concerning the functionality of their products and then have the sponsor address those during the show.
January 28, 2004 9:17 AM
 

Daniel Auger said:

I think it would be much better than the run-of-the-mill type ads, as long as it isn't just, like Alan McBee said, an "audio version of a print ad". Developers don't care about sales hype, because we know most of it is BS anyway.
January 28, 2004 9:45 AM
 

Eddie Gulley said:

Ads are ads, but given that we really want .Net Rocks to stay on the air (?) go for whatever you have to to keep it alive and kickin. BTW: Awesome show!
January 28, 2004 10:41 AM
 

Paul Sturgill said:

I don't mind the short ads, but your idea to do a more in depth spot on the company and it's product is a great idea especially if they start giving away products.

January 28, 2004 12:04 PM
 

Eddy Recio said:

Carl,

Some of my favorite ads were the cheesy ones you use to have about Franklins.NEt, specially since you use to play beats I assume were created by you, some were really good. Like Tim Huc mentioned on a show once, listeners including myself cant wait to fly out to New London, CT and have lunch with you guys up there. Having said that, it is a great idea, what you're proposing. I am sure like most we'd rather have a few ads per show and keep a good thing going. After all if it bothers anyone that much than fasforward thru it. Also, I wanted to share with you and you can pass this on to the vendors, that most.NET components we have bought in my company have been a result of seeing them in some form of ad mostly through say, magazine ads. Meaning advertising does work and once you hear a name then if you need it you check them out.

The only potential problem I see is, that since it is not pre-recorded or the same everytime, that each subsequent week the sponsor would have less to say.

Just a small concern,

Like always keep on Rocking!!!
January 28, 2004 12:21 PM
 

Carl Franklin said:

Thanks, Eddy.

I agree that we would not be able to do an extended segment with the same sponsor week after week. I imagine we'd still have some sponsors who would want to do the traditional ad spot (obviously for less $$) on a regular basis.
January 28, 2004 1:44 PM
 

Cos Callis said:

Maybe you could post who the sponsors are going to be in advance so we could send in some or our questions in advance. (The "Cheesy" ads are good too...)
January 28, 2004 11:41 PM
 

M Kenyon said:

Hey, I like the questions idea. Not just force fed info. Also, I'm sorry, but the intro girl just doesn't sound... right. She sounds like she's reading from a card and forcing a smile.

Maybe Datagrid Girl (Marcie Robillard) could do your intro.
January 29, 2004 10:34 AM
 

Ian Leff said:

I vote keep the intro girl.

I use Active Reports.net and really like it. It would be very cool to hear from their architect and/or main developers.

As snoop dog would say, "Keep it real..."

Ian
January 29, 2004 1:51 PM

Leave a Comment

(required)  
(optional)
(required)  
Add