I know our cheesy ads are lame in the .NET Rocks! show, mostly because there isn't enough time to talk about the features of products, and you get no insight into how to use them, etc. Besides, the ads are getting tiring, I'm sure. However, that's how we pay the bills, and I'm looking for a way to make it work better for both vendors and listeners.
What would you think of a 5 to 10 minute spot in the middle of a show where we talk to a sponsor about their product just like we'd talk to a guest? It wouldn't be scripted like an infomercial. We'd ask the questions that are on our minds as developers and give these companies a chance to really talk about thier products in more depth than you get in a 2 minute ad spot.
Carl