Blogs are a new communication medium, mainly used as a single-direction information channel. On a blog, the owner publishes new posts, which can be read and commented on by readers.
This model looks a lot like a forum where treads are started and replies are given, expect on a blog, only the blog owner creates new posts. Some compare this model to an online diary or the private newspaper of an amateur journalist.
The greatest strength of blogs is the fact that they are very personal and contain a lot of valuable information. They also show the human side of companies when employees are blogging.
Another great advantage of a blog is syndication. This is the use of a particular XML file, using a described schema, called an RSS-feed or an ATOM-feed, to display all the information on a particular blog. By using so called feed-readers, it is possible to read several blogs from one application.
As a part of my internship, I had to post articles about what I did on my blog. Most of these articles correspond with the content of this report.