Purple Cow

On the plane(s) on Monday I finished reading The Purple Cow, by Seth Godin.  I love reading marketing books, and the gist of this one was that marketing is too important to be left to the marketing department--you have to bake the marketing right into the product by being remarkable. 

--Marcie

Published Tuesday, May 25, 2004 6:42 AM by datagridgirl

Comments

# re: Purple Cow

The sequel free prize inside is cool too. It follows the idea of purple cow by describing how remarkable innovations can be generated. I was lucky enough to get in early so mine came in a little cereal box :O)

Tuesday, May 25, 2004 10:21 AM by Chrisg

# re: Purple Cow

Dear Datagrid Girl:

How many books do you read in a year? :)

I'm impressed by what I've seen so far. I read a lot about 80 books a year but nearly as many as I'd like. My wife reads about 5 times that amount. Those damn speed readers.

Nobius

Tuesday, May 25, 2004 1:00 PM by Nobius Black

# re: Purple Cow

I'm a speed reader too ;)

Marcie

Tuesday, May 25, 2004 1:34 PM by Datagrid Girl

# re: Purple Cow

LOL...speed readers must die...:)

Seriously, book sounds interesting and on the money. I'll have to try to check it out.

Tuesday, May 25, 2004 2:13 PM by Nobius Black

# re: Purple Cow

Seth has a few other books that are also good - The Big Red Fezz for example - he also blogs: http://sethgodin.typepad.com/

Tuesday, May 25, 2004 6:49 PM by Nic Wise

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