Datagrid Girl

Marcie, ASP.NET Datagrid Blogger Girl

Purple Cow

On the plane(s) on Monday I finished reading The Purple Cow, by Seth Godin.  I love reading marketing books, and the gist of this one was that marketing is too important to be left to the marketing department--you have to bake the marketing right into the product by being remarkable. 

--Marcie

Posted: May 25 2004, 06:42 AM by datagridgirl | with 5 comment(s)

Comments

Chrisg said:

The sequel free prize inside is cool too. It follows the idea of purple cow by describing how remarkable innovations can be generated. I was lucky enough to get in early so mine came in a little cereal box :O)
# May 25, 2004 10:21 AM

Nobius Black said:

Dear Datagrid Girl:

How many books do you read in a year? :)

I'm impressed by what I've seen so far. I read a lot about 80 books a year but nearly as many as I'd like. My wife reads about 5 times that amount. Those damn speed readers.

Nobius
# May 25, 2004 1:00 PM

Datagrid Girl said:

I'm a speed reader too ;)

Marcie
# May 25, 2004 1:34 PM

Nobius Black said:

LOL...speed readers must die...:)

Seriously, book sounds interesting and on the money. I'll have to try to check it out.
# May 25, 2004 2:13 PM

Nic Wise said:

Seth has a few other books that are also good - The Big Red Fezz for example - he also blogs: http://sethgodin.typepad.com/
# May 25, 2004 6:49 PM
Leave a Comment

(required) 

(required) 

(optional)

(required)