Dave Burke - Freelance .NET Developer specializing in Online Communities

A freelance .NET Developer

Review: Seth Godin's The Big Red Fez: How to Make any Website Better

The Big Red Fez is based on a simple yet effective analogy of a monkey (wearing a big red fez) being trained to jump into a vat of lime Jell-O, but to do so the monkey must be rewarded with a banana.  If the search for that banana is not obvious, the monkey will lose interest and not complete the Jell-O jump.  So to the monkey, its all about the banana.

I posted a detailed review of the book on a personal blog post here, along with 10 points on improving web site design and the user experience.

 

 

Posted: Oct 30 2004, 04:21 PM by daveburke | with 4 comment(s)
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