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Be positive

Was driving to the customer site in a really bad mood but one of the billboards made me laugh all the way: MBF - Australian health fund/private health insurer has a new motto: "BE POSITIVE". Way to go, PR boneheads! That's exactly what I don't want to be when it comes to my health :-)

Comments

Alex Hoffman said:

And to think they are putting up their premiums - just how much does that campaign cost?
# July 7, 2003 3:14 PM
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