For programmers who hate databases...
I don't know how your job is, but it seems that every app that I write has to do with databases. I can't escape the things. And I'm not one of those people who get their kicks from dealing with ADO.NET or designing a great DB schema. So when Dad suggested that we buy Deklarit, I jumped at the opportunity. This thing is awesome, it's intuitive to use and straightforward to design with. Also, it generates a business framework for you, so that it appears that you're using an OOP library while accessing a relational DB. It's really really cool and I highly recommend it to anybody who works with databases frequently.