Maybe "Insulting" Was The Wrong Word...
I wrote over the weekend that I thought Robert Scoble had written a very insulting post on his blog in the form of an open letter to BillG regarding his view of the Windows Media team's lack of performance in a highly competitive market. I thought the passive aggressive process being followed (as well as the condescending tone) were insulting.
Then I read this: http://radio.weblogs.com/0001011/2004/12/20.html#a8946.
It turns out that throwing the WM team under the bus did give Scoble a spike in his readership, so I guess all's well that ends well, right?
At Microsoft, one of the first things you learn is that you have to work to align interests with other people in order to succeed in projects where you don't have clear authority (this is a generic rule that applies equally in any highly-charged political environment). In many cases, an individual's interests are the things they get judged on over the summer in the annual performance reviews. If only the WM team had found a way to boost Scoble's readership in a positive way, he wouldn't have had to resort to throwing them under the bus to pad his score :-)
Of course I'm teasing Robert about this (although I think there's a grain of truth)--he's one of the few people I know can take alternative thinking and use it to grow. After all, how many people will take completely opposing viewpoints (especially ones where people are imflammatory and insulting) and link to them on their blog?
Anyway, I've seen a lot of people do this (and I've done it without realizing) but it's amazing how something that might seem so simple can be so difficult to repair. In this case, the WM PR team has to go into defensive mode to explain to press, analysts, and community influentials why one of Microsoft's own internal people had to resort to a blog in order to make a "change". It implies that things are so broken inside the company that there are no ways to improve products without publicly shaming the product team. I don't think that's the case here (although I don't have inside knowledge) but I'm also trained to be an extreme cynic (it's on day 1 of PR training at Microsoft).
The net result of this whole series of events is questionable--we already know that the open letter to Bill has caused PR and morale damage to the WM team, but will it end up having a more positive impact down the road? I guess only time will tell.