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Basic ASP.NET SEO

SEO is popular topic nowadays and as ASP.NET is growing its popularity also as platform for public systems. Therefore SEO is going to be more important topic also for ASP.NET developers. The world of SEO is always in rapid change - can you imagine that last year Google published 450 updates to it's search engine algorithms? Although the field is changing fast there are some key points that has been fundamental and unchanged this far. Let's see what is the minimum you should do and how you can make your sites more SEO friendly on ASP.NET.

 

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Comments

ca8msm said:

I'm not sure that item #2 falls into the category of SEO. Yes, it's nice for the human user to see the meaningful title but the search engine spidering your site doesn't really care what the URL is; as long as the content is readable and well structured it's happy.

# June 10, 2008 10:32 AM

Denny Ferrassoli said:

ca8msm, I wouldn't say it doesn't fall into the SEO category. Many search engines do take the URL into consideration although it is calculated with a much lesser weight than other items.

To illustrate my point type "product laserjet 1200" into Google. You'll see that within the first page about half the url's contain the search keywords. Try a similar query on Yahoo and you'll get a handful of pages with the keywords in the url as well.

Of course it takes a number of optimizations to get good SEO results, not just friendly url's.

# June 10, 2008 10:59 AM

DigiMortal said:

URL is pretty important part, I have to say. This far I have noticed that file name part is very important and path part of URL is less important or not counted. There are many fine tuning tips and tricks that people have found correlating with search results.

The king of tips and tricks is this one: produce content that is useful for people to earn links from other sites - it is the gold of SEO area.

# June 10, 2008 11:15 AM

ca8msm said:

"To illustrate my point type "product laserjet 1200" into Google. You'll see that within the first page about half the url's contain the search keywords. Try a similar query on Yahoo and you'll get a handful of pages with the keywords in the url as well."

I'm not sure that does illustrate the point. Just because the filename appears in the URL for those products, it doesn't mean that using a non-descript URL would have achieved a lower ranking. It is proven that search engines are perfectly capable of reading URL's such as ...?categoryid=1 and indexing the contents of that page. On the other hand, no-one here knows what exactly what algorithms any of the major search engines use, so you cannot say for certainty that using the filename has a more positive effect than not using one; whereas I can show you results where it hasn't has a negative effect (google for "ASP.NET ajax forums" as an example).

Don't get me wrong, I'm not disagreeing with using friendly URL's (and I use them myself), but I think it's more for the users benefit than any search engine (hence why I don't think it's not really an SEO issue).

# June 10, 2008 12:42 PM

DigiMortal said:

If it is something that is user friendly then it should be part of computations. :)

# June 10, 2008 1:01 PM

EGB said:

Thanks for this Article. It's very simple to understand.

# July 22, 2008 2:27 AM

Alan Williams said:

This was a very informative article. I will read your blog often.

# January 9, 2009 6:58 PM

dotnetguts said:

Good Tips, specially the AJAX Tip was useful.

# January 15, 2009 3:07 PM

DigiMortal said:

You can use urlrewriting.net/.../home.html to create "nice" URLs and map them back to "technical" URLs. If it was not answer to your question then please be more specific.

# March 5, 2009 2:39 AM

Michael Harrington said:

The article was very good.The 7 points explained about the Basic ASP.NET SEO by DigiMortal was fantastic.I also wanted to know about the Web Analytics.

# March 18, 2009 7:50 PM

Kurko said:

Great articel to understand for beginners!

# July 11, 2009 7:18 AM