IIS SEO Toolkit: Site analysis overview (illustrated)
As new IIS SEO Toolkit is here it is time now to make some tests with it. And what can be better test material than Microsoft own produced HTML documents? Well, I have my simple and primitive training web site running on my laptop and I think ASP.NET MVC Training Kit is perfect candidate for SEO tests. So, let’s see what SEO Toolkit thinks about it.
After installing IIS SEO Toolkit, running IIS Manager and selecting some site or directory you can find a new Search Engine Optimization section from Features View. There are two icons: “Site Analysis” and “Sitemaps and Sitemap”. For sites there is also icon “Robots Exclusion”.
Site analysis types
Site Analysis icon opens site analysis reports list. You can create multiple analysis documents generated based on different settings or different times. Site analysis reports have three sections:
- Violations – information about possible SEO, content, standards and performance violations. By example: missing tags and attributes, invalid markup, link text irrelevance, warnings about too large in-page style sheets etc.
- Content – information about directory structure, content types, status codes, external links, duplicate files and duplicate titles, descriptions, keywords and different errors.
- Performance – information about slow pages and resource heavy pages.
- Links – information about pages with most links, most linked pages, robots.txt blocked pages and protocols.
Screenshots of reports
Here are some screenshots of site analysis reports. These reports base on Microsoft ASP.NET MVC Training Kit HTML-files.
IIS SEO Toolkit: Site Analysis. Violations Summary report. You can see here different
types of violations, their level and violations count.
Click on image to see it at original size.
IIS SEO Toolkit: Site Analysis. Pages with Most Violations report. Here you can see
URLs and titles of pages with their status codes and violations count.
Click on image to see it at original size.
IIS SEO Toolkit: Site Analysis. Content Types Summary report. Sum, average and max
are given in bytes. Count shows the count of files with given content type.
Click on image to see it at original size.
IIS SEO Toolkit: Site Analysis. Status Code Summary report. This report shows overview
based on HTTP status code that server returned. Sum, average and max are given in
bytes. Count shows the count of files that caused given status code.
Click on image to see it at original size.
IIS SEO Toolkit: Site Analysis. Pages with Broken Links report. Here you can see
all the pages that have broken links.
Click on image to see it at original size.
Report files
Report files are also stored to hard disk. You can find them in your Documents folder when you open IIS SEO Reports folder. Reports are put in separate subfolders. Data is located in following files:
- Results.xml – contains results of analysis.
- Settings.xml – contains report generating settings.
- Violations.xml – contains meta data about violations.
You can use these files to import reports to different working environments. You can use these files also for importing results to database or to reporting tools.