Shipping and Packaging

I recently bought an upgrade to Sage's Simply Accounting 2008 thru their Website.  When I received the package I was shocked to see that the software box was not inside a shipping box; Sage just placed the shipping labels directly onto the software box.  For a moment, I was shocked and not happy but thinking about it, it makes sense for the environnement.  Why put this box into another box (more dead trees) and fill it with styrofoam filling material?

I would have liked at least a brown paper wrapping so the content is not directly exposed to everyone but I guess Sage figured out that no one would be interested in stealing accounting software  ;-)