New show idea for MTV & Microsoft: "Pimp My Site"
Anyone that knows me knows that I love 2 things with great passion: (1) television and (2) the Web. I've got the world's best job being able to work and play on and with both simultaneously. Its truly is a non-stop thrill to be able to merge the two platforms and do some really cool cross-media things.
One of the shows that I really love watching these days is MTV's “Pimp My Ride”, which if you've never seen it is basically an Extreme Makeover for average people with junked-out cars featuring unbelievable revamps by West Coast Customs on all sorts of vehicles.
I was thinking that MTV and Microsoft should do something similar with junked-out web sites and apps. Have an ISV or web shop go in, take a horrendous site, and give it the aesthetic and functional treatment to make it something really killer. Can you imagine the ratings from the geek crowd? Think about it...
SITE OWNER: “Man! I can't believe how you guys pimped my site! It's awesome!!!“
DEVELOPER: “OK, your site was totally screwed up and had no customers. So, we gave you the deluxe web pimp package. We fixed your broken links, indexed you with Google, had our graphics guy apply a custom color scheme and CSS theme to your site for feel, upscaled your DB from Access to the new SQL Server to manage your users and inventory, and re-worked your URLs to be based on XML. Yeah!“
Man, I need some sleep. :)