More and more lately, I've been stumbling across podcast feeds that are web-"rebroadcasts" of professionally produced and aired radio shows, like SportsBloggersLive and WebTalkRadio.  I've noticed that many of them mention the fact that they are also accessible as live audio streams.  Talk about blanket market coverage - having mass media relevance with traditional radio listeners; those accessing the content via streaming platforms who geographically wouldn't be able otherwise to tune in; and the mobile, time-shifted nature of the podcast community.  One might justifiably consider this the Holy Trinity of Internet content.

This very well might be the saving grace of the synchronization concerns so many potential radio advetisers voice when considering whether or not to place ads.  It guarantees exposure to targeted and generalized audiences, allows for replay, and spans markets.

One of the four podcasts I produce for KUAM, JockTalk 61, my sportstalk radio show, is distributed in this fashion.  This is a major advantage for me, because me show's target audience, being sports aficionados, isn't largely available from 11am-12pm on Wednesdays, and don't even get me started on the fact that I'm on an AM signal.  Yikes.  But, the streaming and after-market podcasts are greatly accepted by people from all over (and in the case of the latter, I've been told better quality, since we're recording straight out of the air studio and the resultant MP3s aren't subject to AM degradation).  Pretty sweet deal.

As a professional broadcaster myself, I don't fear or discount emerging technologies like these - I embrace them.  Better I use them to my advantage as a means of getting my message out that be buried by them.