As the kids say these days: Don't playa hate...appreciate!

Now understand that I'm a news/sports reporter, so I won't even begin to try to assume the role of Hollywood hype agent or public relations fluffer.  But on a marketing level, I do applaud and have looked forward to hearing the first big-budget, heavily-promoted podcast, featuring none other than Paris Hilton.  Granted there is an ulterior motive - the plugging of her new movie House of Wax, but there had to be some point to it, right?  I've already subscribed to the movie's RSS feed at work with iPodder, so it'll be waiting for me when I get in.  Man, how can you not love time-shifted content?

So get off your high horse, suspend disbelief, and give it a listen: http://houseofwaxpodcast.com/rss.xml 

(And for those of you who still won't listen and think this to be crap, there's also a similar strategy in the works for the forthcoming Superman flick).

It's a historic moment for new media.  Appreciate that.