The blog now officially a pillar of effective web marketing
I'm stoked to see that people not directly in tech are realizing the importance of blogs as a means of effective web marketing. In fact, it's thought by some to be a critical component, so much so that you won't survive without one:
- Search Engines and Pay-Per-Click Advertising,
- Email Marketing,
- Business Blogs,
- Viral Marketing
Damn...remember the days when the Web used to be seen as the low-cost marketing solution? Now you've got to use CSS, and be seen yb Google. Now you've got to have a blog - and as such, an RSS feed (preferably in both 1.0 & 2.0), and an ATOM feed. And a podcast. And be listed with iTunes. Heavy.