Remember, GoogleNet's a revenue model, NOT a WiFi network...
Hats off to Mitch Ratcliffe, who reminds us before we all go too overboard with unmanaged/unregulated/uncontrollable viral marketing push in extolling GoogleNet, that the "product", whose name is still sort of informal, having been so named by Om Malik, is still fundamentally a community of channels through which to stream Google AdSense advertisements, NOT the infrastructure upon which it runs (namely, the free WiFi network being built).
Something to think about lest we lose focus of what the product actually is, or worse, start making it something its not.