With the poor marketing and positioning of my book, I'm pretty sure I'm going to have to live with the idea that it's never going to meet the sales target I hoped for. That's a real bummer. I should have retained the copyright. Now I know better.
But the little bonus is that a third-party is going to publish a chapter as part of an e-book, and I'm getting a nice one-time cut from that.
I guess it could have been worse though. The first version of the cover text was absolutely horrible and would have likely turned off every person that picked it up off of the shelf. They didn't put something on the cover about .NET v2 because they were worried about RTM delays, yet they (and every other publisher) seemed to be pushing v2 titles.
Anyway, if you're reading this, and you're still trying to "get" .NET and come from a script background, Maximizing ASP.NET is for you. Most of the feedback I've had from people in that audience has been very positive.