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Five things to remember when trying to change a company
One of the recurring things I've seen at companies large and small is that they often have really great people who don't necessarily have the breadth of experience to push processes in the "right" direction. It's happening a lot less in software circles than it used to, in part because people move around so much, and they build big boxes of best (or better) practices. Still, some people will only have experience moving between suboptimal environments, some will have long-term engagements that simply don't expose them to new things, and others will be the kind of stakeholders that by default won't expose them to alternatives (specifically, small company owners).