Make MS codenames cool again: WinCom, WinPrez, WinFlow

A letter read on this week's DotNetRocks (Kimberly Tripp on SQL Server) reiterated the common complaint that our cool codenames have been replaced with exquisitely boring names. I agree - Windows Communication Foundation sounds like an ailment, and WCF sounds like a part number.

Well, William Randlett has the solution - we can at least pronounce come up with cooler pronunciations:
WCF = WinCom
WPF = WinPrez
WF = WinFlow

I'm with William. Join us! Let's make these new technologies cool again with unsanctioned badboy nicknames!

Published Thursday, June 01, 2006 1:12 AM by Jon Galloway
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Comments

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

Windows Telecomumnication Framework = WTF = WinTeleCom :-)

Thursday, June 01, 2006 4:38 AM by jish

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

WTF ? should be better not used

(what to *** ist WTF?)

Thursday, June 01, 2006 4:53 AM by Hannes Preishuber

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

Wow Jon, I don't think that I've ever disagreed with you this much.  WinPrez?  C'mon! :-)

Thursday, June 01, 2006 4:58 AM by Darren Neimke

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

Ouch, Darren! Well, I don't know how frequently you agree with me to start, so I don't know how big a deal this is...

These are pronunciations, not new abbreviations (updating post to reflect that). I don't think WinPrez sounds good, but it's better than "Windows Presentation Foundation" to me.

Thursday, June 01, 2006 9:35 AM by Jon Galloway

# WinPrez?!?

Thursday, June 01, 2006 10:30 AM by MesBlog

# Re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

I don't know.  The existing pronounciations are starting to grow on me:

WCF = "Wuhkif"
WPF = "Wupif"
WF = "Wiff"

Thursday, June 01, 2006 1:30 PM by haacked@gmail.com (Haacked)

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

I prefer to say "Indigo, the technology formally known as Windows Communication Foundation", and keep calling it Indigo.  If you're always saying "Windows Communication Foundation, the technology formerly known as Indigo", the battle is already lost.

Friday, June 02, 2006 2:00 PM by Oran

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

What about WPF/E?

what would be a cool name for that?

:)

Friday, June 02, 2006 9:39 PM by nz

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

I prefer Indigo, Avalon than WCF & WPF. WF i dont know what it was called previously. May be WinFlow.

Monday, June 05, 2006 3:46 AM by JiniShans

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

I prefer the campaign to simply stick with the code names (i.e., Indigo), regardless of what microsoft wants.  If Indigo and Avalon remain/become part of the vernacular, then there is little that MSoft can do except maybe realise what a piss-poor decision it was.

Monday, June 05, 2006 2:01 PM by edwin king

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

Dang. Looks like WinFlow is already trademarked: http://www.mstay.com/fl40_ab1.html

Monday, June 05, 2006 3:02 PM by William Randlett

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

WF used to be called WinOE for Windows Orchestration Engine.  Wonder why they didn't shorten it to WOE...

Tuesday, June 06, 2006 1:45 PM by Oran

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

:)

Tuesday, June 06, 2006 10:00 PM by 9WL

# Another

WinPrez ?

WinLook
WinShow
WinFace
WinFront


Thursday, June 08, 2006 2:43 PM by Nicolas

# re: Make MS codenames cool again: WinCom, WinPrez, WinFlow

Why is everyone so concerned about the name?  Not that I’m not sympathetic about this name issues but is it possible for a business to just continue with its services even with a boring name?  Is it possible for people to just look at the services and the offers instead of making the company name a big deal?  After all, we make a name not by what we call ourselves but with what we do right?

Thursday, November 29, 2007 11:53 PM by oil painting portraits

# WCF,WPF,WWF 的新读音?WinCom, WinPrez, WinFlow

这已经不是什么秘密,微软产品在研发阶段总会起一些 漂亮的 codename ,比如:WinFX的组件 Avalon,Indigo.当发布的时候,再换上正式的名字。不过这次,WinFX 组建正式发布的名字WCF,WPF,WWF 似乎没有得到多少人的认可。不好记,又不好读。所以一个叫JonGallowsy的家伙,在他的blog里发起了有趣的活动。为,WCF,WPF,WWF 寻找好的读法。WCF = WinComWPF = WinPrezWWF = WinFlow便由此而来,许多网友纷纷留下了自己心目中最好的读音

Saturday, December 15, 2007 4:32 AM by it360

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