After many technology professionals and marketing organizations questioned the first in a series of advertisements involving Bill Gates, Jerry Seinfeld, and Microsoft, an explanation was delivered. Earlier today, Microsoft published a response to several questions regarding the first advertisement; first by sending an internal message to employees of Microsoft, then by posting a public explanation at http://www.microsoft.com/presspass/windows/featureStories.aspx?story=660dee9e-9606-4e77-843e-ed81d83c0bfe.
It seems as though Microsoft is going to work with retailers such as Circuit City and Best Buy to offer store with-in a store concepts with Microsoft. Verizon Wireless, a US based cellular phone service provider, follows this method by providing store with-in a store concepts through Circuit City.