While at Subway buying a carbalicious footlong sub this afternoon, I noticed a bag of carb-friendly Doritos. Diet fads are always good for a quick chuckle and these Doritos didn't disappoint. 1/2 the fat, 1/2 the carbs, etc. But wait, there's more! Oops, I mean less. The bag weighed in at one ounce. That's 40+% less than the other bag.
Net reduction of bad stuff: 10%.
What I found most interesting, though, was that the bag was the same size and shape as the “bad” chips -- both are filled with enough air to make it look like you're getting the same amount of chips in each bag. It honestly felt like there were four or five chips in the “good” bag. Nice.