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RIA and Search Engine Optimisation......Adobe leading the charge
I've often commented on my wish for the Silverlight team to focus a little more on Search Engine Optimisation (and printing support....but that's a topic for another day) as I feel that this is one area that could put off a lot of business users (yes you can argue that it is an application and if your application is content rich then possibly your application should be built in asp.net with occassional use of Silverlight to add "islands of richness").