Phil Wright has been blogging his experiences creating a MicroISV, a one man software shop. The dream of many, including myself. His advice to
do something that comes easy might seems like common sense, but to often I think we get caught up in trying to become
The Next Great Thing™ that we overlook how we can use our individual strengths to build something that people want. Phil wants to concentrate on building .Net UI components because that's where he gets the greatest pleasure and focus. I can relate a bit, I find my strengths in the middle-tier and tend to focus on middle-tier components. When it's not a chore and it's enjoyable you know you've hit a sweet spot.