A letter read on this week's DotNetRocks (Kimberly Tripp on SQL Server) reiterated the common complaint that our cool codenames have been replaced with exquisitely boring names. I agree - Windows Communication Foundation sounds like an ailment, and WCF sounds like a part number.
Well, William Randlett has the solution - we can at least pronounce come up with cooler pronunciations:
WCF = WinCom
WPF = WinPrez
WF = WinFlow
I'm with William. Join us! Let's make these new technologies cool again with unsanctioned badboy nicknames!