Part 2: Consulting in the Cable and Wireless Sectors....The Power of the Bundle....
The Cable sector as well as the entire Telecommunications industry has been expending a large amount of resources to sell bundled products and services. This means that instead of just offering Analog and Digital Cable Services, Cable and Telecommunication Companies are offering Cable, High Speed Internet, Digital Telephone, Digital Video Recorders, High Definition TV, etc. in a "Bundled" product.
The sale of a bundled products and services is easier for a customer requiring fewer mouse clicks and faster checkouts and a single monthly bill. The benefit to the Cable and Telecommunications companies is that is greatly enhances customer retention, revenue and market penetration as can be evidenced by this article.
Cox Communications Announces First Quarter Financial Results for 2005
Previous Posts on Consulting in the Cable and Wireless Sectors:
Part 1: Consulting in the Cable and Wireless Sectors