WordPress community hating on Microsoft

Matt Mullenweg, the creator of WordPress, linked to a blog post someone wrote up about a Google ad we ran for Graffiti CMS targeting WordPress.

The gist of the ad "WordPress is not a CMS" is targeting the audience that is looking for blog-like functionality but with CMS capabilities. Beyond the ad (which is meant to get your attention) the only real negative thing we said about WordPress was that Graffiti was easier to install. Although there is now plenty of other "spin" in the blogosphere and it's fun to watch how the conversations errode into the good old platform and/or commercial software debates:

"...takes a swipe at PHP and claims that somehow Microsoft’s .NET and IIS technology is better than *nix and PHP."

"...Luckily, no one uses ASP/IIS any more…."

"...the fact that you HAVE to have an IIS/.net server is going to sway a lot of people away from it..."

"...I’d rather slit my wrists than use IIS, ASP.NET, or SQL Server, for example..."

Needless to say, this has been fun to watch!

The two biggest criticisms:

Complaint #1 - Graffiti runs on Microsoft technology (GASP!) and isn't PHP!

Well, yes. So what?

As we said in our marketing:

Of course Graffiti is built on .NET and truth be told any good developer can make either PHP or ASP.NET code perform. However, we think there are more long-term advantages in Microsoft's platform and better tools. So for developers familiar with ASP.NET its full power and capability are available to you.

It's also worth pointing out that Graffiti is going to also support Linux and Mac OS X using Mono

As Arpit pointed out, "It's not a religion people its just technologies.". Arpit's post also has some graphs that shows why the technology debate is just dumb. The first being that there are a substantial number of servers running IIS. No, not as many as Apache but IIS is growing fast.

Our audience target for Graffiti is people that want to publish content.

We want people to choose Graffiti because it's the right solution for their problem, not because of the underlying technology.

Complaint #2 - Graffiti costs money.

Yes and no. The Graffiti Express Edition is free (as in $0). The Commercial Edition is $99 to buy now and will eventually be more. Guess what? WordPress costs money too.

If you think WordPress is 100% free then I would suggest enrolling in your local community college and taking Finance 101.

WordPress is made available for free because investors and backers of the business are making the captial contribution to bring the consumer cost to $0. In fact TechCrunch reported a recent capital contribution (investment) in Automattic to be as high as $50,000,000.

This is the biggest frustration I have when people talk about software being free. In the past 10 years venture funded businesses have created the perception that an economy shouldn't exist for software, but instead a nirvana exists where all software is free.

Guess what: I don't agree.

Yes, companies that want to rapidly acquire customers can offer their products for free and they will have lots of takers as the biggest barrier to entry is removed. However, at some point the business needs to figure out how to return the investment capital with hefty interest. In other words: all businesses need to create both revenue and profit or they will cease to exist.

I'd don't mean to pick on Newsgator (and love their products) but this article on TechCrunch is bookmarked because of a quote.

The article is about Newsgator taking a $12mm round of investment (bringing the total business capital contribution to $30mm) and how they intend to invest the money. The very last sentence is what stuck out:

"...investment will go towards strengthening its position “in the enterprise RSS space,” and he expects this will get the company to a breakeven point on profits."

Translated: Newsgator had previously taken $18,000,000 in funding (zeros added purposefully) and the amount of income generated by the business was less than the expenses created by the business. The additional $12,000,000 will help them get to break-even (where revenue = expenses). That's break-even as in "no profit" ... you know that stuff that is created when revenue exceeds expenses?

So yes, Graffiti is commercial software and no we don't have any investors.

I have nothing but respect for Matt and the rest of the team at Automattic; WordPress is a phenomenally successful offering. Graffiti is aimed squarely at a market that we feel is under-served: a simple and easy to use CMS. 

Edit  / Update

Toni, from WordPress, correctly points out that I failed to mention one of the means by which WordPress creates revenue: selling add-ons and other value-added services for WordPress (and others). We in-fact recommend Automattic's Akismet product.

Published Friday, January 04, 2008 9:29 AM by Rob Howard

Comments

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 11:56 AM by Charles Stricklin

So, I take it this means I won't see you at WordCamp Dallas? ;)

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 12:04 PM by Rob Howard

Hey Charles!

Haha, honestly I didn't even know about it. It might be fun to go -- I'll definitely check it out.

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 12:35 PM by Charles Stricklin

http://dallas.wordcamp.org

I'll introduce you to Matt, then step back and watch you two fight.

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 12:45 PM by James Avery

You make some good points, but I think the one thing left unanswered is why you need to do negative marketing? Especially of something so many people love. Apple gets away with their ads because so many people are tired of PCs and Vista, I don't know that many people who are tired of Wordpress.

I have been playing with Graffiti and I like what I see so far, but why not advertise it to people looking for a CMS? Or people looking for DotNetNuke/PHPNuke? I know alot of people sick of those. :)

Or if you are going to advertise on the Wordpress keyword why not just have the text be "Looking for a CMS?". I bet if you do conversion tracking something like that would do better the negative ad. Especially since half the people clicking on the negative ad are probably big Wordpress fans trying to see who is targeting their baby.

Just some thoughts.

-James

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 12:58 PM by Rob Howard

@James, did you read our content or what some people's  perception is?

We actually never said anything negative about WordPress. Yes, we're just splitting hairs since we're making the point of identifying WordPress as a blogging platform and not a CMS. But we're not out there saying "WordPress sucks" :)

All that we say is that there is a choice available.

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 1:00 PM by Rob Howard

@Charles, cool we'll definitely come by. Should be fun :)

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 1:16 PM by Haacked

Ironically, by creating a controversy where none exists, Matt et all has pushed Graffitti in front of many people who might not have otherwise have heard of it.

I can understand why you'd want to go after those considering WordPress. It's substantially more room for growth than simply sticking with those already using ASP.NET. Though it may be tricky to win converts since it seems to be a very religious choice for many.

# Rob Howard sets the record straight on Graffiti-vs-WordPress

Friday, January 04, 2008 1:30 PM by Wizards Space

GraffitiCMS has not even been released yet (in beta currently) and already the controversy is starting

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 1:38 PM by Brandon Tyler

Wow, quite a debate going on!  Thanks Rob for your comments.  I have been enjoying using Graffiti.

# Rob Howard sets the record straight on Graffiti-vs-WordPress

Friday, January 04, 2008 1:41 PM by Rick Reszler

GraffitiCMS has not even been released yet (in beta currently) and already the controversy is starting

# Some comments on free software « Toni’s Garage

Friday, January 04, 2008 1:46 PM by Some comments on free software « Toni’s Garage

Pingback from  Some comments on free software « Toni’s Garage

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 2:04 PM by Matt

I'd agree with what Toni said in his pingback, but also point out that WordPress was Free years before Automattic existed, and would be still be Free if Automattic ceased to exist. I capitalize Free because it has a deeper meaning:

diveintomark.org/.../freedom-0

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 2:05 PM by James Avery

I think saying its not a CMS when so many people use it as one is slightly negative, but I was thinking more of the "Tired of Wordpress" ad that you guys were running. (I could be wrong since I don't see the ads anymore, but I remember there being one called "Tired of Wordpress".

-James

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 2:23 PM by Jim Priest

@Matt - thanks for posting the 'free' comment.  Maybe they should enroll in their local community college and take a class on open source software?  

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 3:40 PM by Rob Howard

@James, yes, that one was negative. That's why we removed it.

@Jim, I'm not going to get into a religious battle about OSS. But there is a fundamental difference between the economies behind OSS and commercial software.

# E-Dribble » Blog Archive » War of the retards

Friday, January 04, 2008 4:44 PM by E-Dribble » Blog Archive » War of the retards

Pingback from  E-Dribble  » Blog Archive   » War of the retards

# re: WordPress community hating on Microsoft

Friday, January 04, 2008 10:17 PM by Arpit Jacob

Gee all this debate makes it seem like another MAC Vs PC Ad. The real problem is most WordPress users haven't used anything other than WordPress even the hardcore users/dev are satisfied with Hacking/Extending WordPress to make it do what they want. Thats the beauty of WP its pretty flexible.

Then again you guys haven't said anything negative about WordPress or PHP or Open Source. So why all this debate.  

# re: WordPress community hating on Microsoft

Sunday, January 06, 2008 10:15 PM by Brandon Tyler

Cool, just heard Microsoft is going to be the exclusive carrier of online broadband videos of the Olympics.  You guys doing the community aspect?  Would be a great fit!

# re: WordPress community hating on Microsoft

Monday, January 07, 2008 11:17 AM by Jeff

Platform religion just kills me. I'll never understand why people spend so much time worrying about it. A friend of mine at work was actually giving me crap for writing my own forum app when "vBulletin is awesome." Yes, it is awesome, and I like visiting sites that use it. But it doesn't do what I need, or tie in to the various things I've built in ASP.NET.

I guess this is what happens in a male-dominated industry. :)

# re: WordPress community hating on Microsoft

Wednesday, January 09, 2008 2:30 AM by BillH

Buying the keywords you did from Google and the link "teasers" you have and then acting surprised when faithful (and maybe zealous) WordPress users go after you and/or your product is kind of like poking a stick at a lion in a cage and with the cage door open.

# re: WordPress community hating on Microsoft

Friday, January 11, 2008 1:39 AM by Sadil

The problem isn't related to the points made in this blog.

The problem is that the advertisement is done in such way that Graffiti is not doing anything wrong and denies it, but it is very obviously a jab at Wordpress and an attempt to cause havoc.

No, you're not doing anything wrong. But you're not innocent either. You know very, very well what kind of affect your advertisement has and you hide behind an innocent smile because there's nothing wrong. Just because there's nothing wrong with your statements doesn't mean there's nothing wrong with the effect it has.

If Graffiti is a good alternative to Wordpress, why not let users discover it for themselves? If it's as good as you claim for it to be, you don't need to exploit a Wordpress keyword in order to draw people. Buy the keywords "alternative CMS" if that's your target group.

# WordPress - Graffiti Kavgas?? « G??nceliz

Saturday, March 01, 2008 8:05 AM by WordPress - Graffiti Kavgas?? « G??nceliz

Pingback from  WordPress - Graffiti Kavgas?? « G??nceliz

# Rob Howard sets the record straight on Graffiti-vs-WordPress

Sunday, March 02, 2008 11:36 PM by Rick Reszler

GraffitiCMS has not even been released yet (in beta currently) and already the controversy is starting! Rob Howard CEO of Telligent sets the record straight on a few misunderstood snippets that have been going around, check out his great post titled "