Now, this is something I've known for quite some time, being a gadget freak gal, but I'm glad some of the consumer elcetronics folks are perking up their radar. It's also one of about a billion reasons I prefer shopping online.
http://www.azcentral.com/business/articles/0116womengadgets16.html
“...women are involved in almost 75 percent of all electronics purchases...
“Women actually spent more on technology last year than men, according to the Consumer Electronics Association.... But electronics stores have been slow to catch on. Nearly three-quarters of women surveyed by the industry group complained about being ignored, patronized or offended by sales people when shopping for electronics.
“Forty percent of the women said they were treated better when accompanied by a man.
“A meager 1 percent of women surveyed thought manufacturers had them in mind when creating products, according to the report, released at last week's Consumer Electronics Show.”