A practical example of using web application deployment package with IIS7
When a zip package is built from VS2010 web application UI (via Build Deployment Package command), or through command line (msbuild myproject.csproj /t:package), a few files are generated in the destination folder. Here’s some brief description: File Name Description myApp.deploy-readme.txt Read me file of how to use myApp.deploy.cmd. myApp.deploy.cmd The auto generated command file which can be used in many situations. Check MSDN topic for details. myApp.SetParameters.xml The parameter file that user can modify to affect deployed IIS application, such as IIS application name, connection string etc. Check MSDN topic for more details. myApp.SourceManifest.xml The source manifest file that VS uses to compile the package via web deploy
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Read the complete post at http://blogs.msdn.com/b/webdevtools/archive/2010/06/25/a-practical-example-of-using-web-application-deployment-package-with-iis7.aspx