Ten Reasons High-Tech Companies Fail
- Lack of Market Focus
- Excessive Pace of Product Improvement
- Incomplete Products
- Undifferentiated Products
- Channel Mismanagement
- Failure to Establish the Right Competitive Barriers
- Using Price Alone To Drive Market Transformation
- Improper Use of Advertising
- Misinterpretation of the Technology Adoption Lifecycle Model
- Irrelevant Market Research