News.com story on Apple's Rosetta software

http://news.com.com/The+brains+behind+Apples+Rosetta+Transitive/2100-1016_3-5736190.html?tag=st.prev

A Silicon Valley start-up called Transitive is supplying Apple Computer with a crucial bridge to enable the move to Intel-based computers, but skeptics worry about performance problems that have plagued similar products.

Transitive is providing the engine used in Apple's Rosetta software, which translates software for its current machines using PowerPC processors so it can run on forthcoming Intel-based Macintoshes. "We've had a long-term relationship with them," Transitive Chief Executive Bob Wiederhold said Tuesday.