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The Case for Real Syndication
The problem with web log syndication formats is that they are rarely used for syndication. When a friend of mine first attempted to sell blogging to me his sales pitch included a description of RSS XML feeds. The analogy he used was that of the Associated Press news wire. He said that just like the news wire other blog writers can use the RSS feeds of other blogs to bolster their blog's content. It turns out that although this may theoretically be technical possible and simple it is not a common practice. Rather most amateur online publishers (bloggers) simply link to other online publications.