SOA Governance, a term that's taking off but's not always easy to pick up. Here's a good article from IBM that introduces it, explaining what would happen if there is no SOA Governance in the enterprise.
"Service-Oriented Architecture (SOA) is a compelling technique for developing software applications that best align with business models. However, SOA increases the level of cooperation and coordination required between business and information technology (IT), as well as among IT departments and teams. This cooperation and coordination is provided by SOA governance, which covers the tasks and processes for specifying and managing how services and SOA applications are supported."