Apex

 It’s undeniable that a lot of innovation is happening around Software as a Service (SaaS). I’ve seen a lot of creative ideas coming up form players on the SaaS space. This week in DreamForce SalesForce.com announced Apex which intends to be the programming language to create application on AppExchange. The syntax behind Apex is a combination of a Java-based procedural language and a SOQL-based query language. Conceptually similar to DLINQ but much more constrained feature-wise.