The Presentation Secrets of Steve Jobs

A few years go, I got interested in presentation styles after reading Cliff Atkinson’s Beyond Bullet Points book.  At that time, it was obvious that the Microsoft presentation culture was kind of missing the point by having far too many bullet points.




I recently picked up Carmine Gallo’s The Presentation Secrets of Steve Jobs.  I enjoyed this short read (238 pages) book full of presentation tips.  The best advise that I got from reading this book is that you must have an antagonist in your presentation.  This will help the audience visualize and understand the problem (antagonist) and the solution (what you present).  When presenting a technical topic, it is easy to forget to explain what problem is being solved by using this new technology/technique/pattern/API.

This is a great read for anyone giving presentations, technical or not.



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