Creating a Profitable Startup Company

If you are involved, or considering starting, your own technology business, I strongly recommend you invest half an hour to watch this video by David Heinemeier Hansson, creator of the Ruby on Rails framework and Partner at 37Signals.

It is full of sound observations and advice and quite entertaining as well. 

My key take-away:  Don’t shoot for the stars (selling out for billions of dollars) – but a sustainable and growable business.  The odds of your success are much great.

Do you agree?