Support scripts don't help customers, people do

For reasons no one can explain, iTunes asks me to authorize my music about every other time I try to play songs. I have no idea why. I've got my tracks on no more than three machines, and I get five.

So I fired off a support request to Apple, which after three go-arounds resulted in little more than an explanation that I could only authorize five machines and that further support could only be achieved via a fee-based call. In each case it was clear that these were copy-pastes, not an effort to try and diagnose the problem.

Using support scripts like this, handled by support drones making minimum wage, might appear good for business in that it keeps costs down, but at what cost? How many customers will just say "F' it" and move on? Probably not many when it comes to Apple stuff, but it's still not a good front for developing further business.

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