Advice for Small Software Companies

"Both of these come from markpasc.org -- Shareware Amateurs vs. Shareware Professionals by Steve Pavlina -- a nice dissertation on the right and wrong ways to figure out what product to build; and Eric Sink's article on product positioning -- the fundamental point being that marketing begins well before you develop your product, not afterwards; and that you better be able to simply articulate what your product is for."
[A Little Ludwig Goes a Long Way]