Origami the real story behind the viral campaign
I think the whole Origami story is an excellent case study for wannabees marketers.
Dustin Hubbard give in full details the timeline of the so overhyped event. At the end a successful (maybe too successful) campaign which show that Microsoft can give some marketing lessons to companies like Apple.
Amazing the jump in number of hits per day from 10000 to 2 million in 3 weeks!