Origami the real story behind the viral campaign

I think the whole Origami story is an excellent case study for wannabees marketers.

Dustin Hubbard give in full details the timeline of the so overhyped event. At the end a successful (maybe too successful) campaign which show that Microsoft can give some marketing lessons to companies like Apple.

Amazing the jump in number of hits per day from 10000 to 2 million in  3 weeks!

 

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