Selling Groove - a personal observation
This is a personal observation but does bear credence. Groove is a collaborative platform and for it to be successfully deployed in an organization, the organization must have an already established 'culture'/practice/acceptance of collaboration. Of the numerous prospective clients (mainly development shops) that I have tried "selling" Groove to - the ones who didn't buy are the ones that follow the 'not invented here' syndrome. They build almost all their own libraries, components, etc. - the 'Build vs. Buy' maxim is almost non-existant. This is an interesting correlation - a dichotomy almost between 'collaboration' and the 'not invented here' syndrome. The unfortunate side of 'not invented here' is that it invariably transforms into the 'not invented in my cubicle' syndrome and that may explain the missing 'collaboration'.
Also posted at my Radio UserLand weblogs.