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Microsoft got Cluetrained

Friday, April 18, 2003

Some time ago Jon Udell asked if 'Will Microsoft hop on the Cluetrain?'.

I remembered his post because at that time it was pretty obvious that something was changing in the way Microsoft's employees were behaving online, and I was thinking that it was similar to what the Cluetrain Manifesto proposed.

Don Box's latest posts are confirming this tendency.

1 Comment

I started to read Cluetrain Manifesto several years ago when I co-owned DevelopMentor.

From what I read, it seemed like pretty obvious common sense stuff, so I never finished the book.

Don Box - Friday, April 18, 2003 3:23:00 AM

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