Sensitive Reptilian Brain
In Cheney Speaks to the Reptilian Brain, Thom Hartmann makes an interesting point about Dick Cheney's ridiculing of John Kerry. Cheney deliberately takes Kerry's remarks about the need for sensitivity in the War on Terror out of context, and subjects them to ridicule with a subtext of fear. Hartmann says this is extremely hard to counter because Cheney's assertions appeal on three levels: to the reptilian brain (survival), to the limbic system (the heart and gut instincts), and to the neocortex (abstract thought).
One thing that Hartmann doesn't explore is the homophobic subtext of calling Kerry "sensitive" or "French", or remarks on John Edward's hair, or Schwarzenegger calling California Democrats "girlie-men". All ways of insinuating that Kerry/Edwards in particular and Democrats in general are faggots.