LiveJournal acquisition and blogging as a business

I can't take credit for seeing this first, but someone else posted a link to this blog that says Six Apart is buying Live Journal. The question becomes, what the hell for?

Between Google buying Blogger and the start of MSN Spaces, I keep scratching my head wondering how it is anyone expects to make a buck with a blog site. Sure, I have CampusFish, and it's not free, but I built that largely for myself and as a coding experiment (it's based entirely on POP Forums). I basically made enough this year from that to cover the SSL and domain name registration.

So what is the business plan for blogs? I keep seeing little hints of companies getting back into the "we have eyeballs" frame of mind. I learned circa 2001 that I could care less how many "eyeballs" I have. I would sooner have a thousand paid customers than a million people who visit a site and pay nothing.


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