I'd hardly call that critical mass just yet. Calling for RSS feeds on everything with a domain name is still a little extreme if you ask me. All in good time..
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It's good data, but I think it's rather old, and - of cause you know that - you should never trust a stat you forged yourself... this survey also is only a snapshot. I find the between-the-lines message (Blogs are becoming more important every day) which can be discovered through a myriad of similar surveys to be more interesting. This tells me blogs _are_ more and more influential even to consumers.
Also consider that, if the sample was representative, not all people are equally a target audience for every business, so the 30% might, or very well, might not be the next shopper at dell.com or in the local Diesel store...
Depending on your sample size - only 2/3s of people know what a computer is. And even then only 1/8th know how to use it.