eHelp Acquisition Blues

So, right before Macromedia bought eHelp, eHelp acquired some technology from Articulate, which they turned into a product called “RoboPresenter.” Since I wrote the backend for Articulate's technology, I've been watching this quite closely. In any case, RoboPresenter is used to convert PowerPoint presentations into Flash animations. You can do all sorts of things like add naration, set slide timings, etc. However, Macromedia also has a product that does this now (Breeze), which they acquired from their acquisition of Presedia. So, the two overlap. The official word from Macromedia is that they will be killing the RoboPresenter line, which is pretty sucky for all of eHelp's customers. You see, Breeze is not only an inferior product, but it doesn't allow you to publish locally, you have to send your presentations out to a) Macromedia's hosted servers or b) a Breeze server at your site. Publishing locally, is of course a major reason why all these people chose a product like RoboPresenter in the first place instead of Breeze. Macromedia's solution is apparently to give out hosted Breeze licenses to ticked off customers, which hardly solves the problem. RoboPresenter is like $500, compared to Breeze, which is something like $50,000.  So, as soon as your Breeze hosted contract runs out, you wind up with having to choose between coming up with tens of thousands of dollars to renew your license, or going to some other product line. Understandably, there are lots of ticked off people out there, because eHelp just released RoboPresenter a few months ago and the assumption is that they are already abandoning it after promising continued support to all their customers. Interestingly, this whole deal works out good for Articulate, because they will probably wind up getting all of eHelp's (or should I say, Macromedia's) ticked off customers.

4 Comments

  • Surely this must be illegal. If Microsoft were doing all of this they would get their nuckles smashed.

  • I saw a demo of RoboPresenter at a PDF conference in CA last November. By the time I realized I wanted it it was no longer available, swept up in the corporate smorgasboard.



    I think it has been renamed RoboDemo by Macromedia, and sells for $499.



    What did RoboPresenter cost? Wonder if there are some old copies for sale somewhere?



    Regardless, I do agree Articulate is nice. But with both at the same price point (nearly), it makes it a tough call.



    BTW, Quarbon.com has now entered the PPT 2 Flash arena with a $99 solution they got from Netron. Ugh, not even in the same leauge.

  • RoboDemo is a completely different product. RoboPresenter was actually just Articulate's product rebranded :-).

  • ps: RoboPresenter isn't available anymore.

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