One thing you learn quickly when you leave a Fortune
200, well recognized Enterprise and join a smaller,
much more exciting
software company is that it is a lot harder to answer
the inevitable "what do you do?" question. That is no
more true than during the holidays, when you're visiting
with distant relatives, many of whom still think of AOL
as the Internet and think software is written by geeks
in basements. Plagued by this problem, I have constantly
sought the "perfect" metaphor for "what I do" so that
anyone can understand software UI components.
And at last I have the answer.