One thing you learn quickly when you leave a Fortune 200, well recognized Enterprise and join a smaller, much more exciting software company is that it is a lot harder to answer the inevitable "what do you do?" question. That is no more true than during the holidays, when you're visiting with distant relatives, many of whom still think of AOL as the Internet and think software is written by geeks in basements. Plagued by this problem, I have constantly sought the "perfect" metaphor for "what I do" so that anyone can understand software UI components. And at last I have the answer.