Why do we fear the word "No"?
Well, I guess it is conditioned into us from being children. Somehow the word "no" is perceived as being bad and people fear hearing it and saying it. In fact, people will go out of their way to not say it. Its kind of strange. To be honest, I would prefer to hear the word no. I feel that it brings closure to so much. As long as we are not ugly about its usage, I think it is acceptable to say it.
Wally