Targeted text ads are getting big!
Another feature is Ad Links units, which display a list of topics that are relevant to a page. Each topic, when clicked, brings the user to a page of related advertisements.
You can see how they look like and test them on this weblog. Look on the right. We'll see how they perform money-wise...
Google also updated its Terms and Conditions to allow users to reveal how much they make out of AdSense. A lot of people already started to release some figures. And then we realize that contextualized text ads are becoming quite a big opportunity, and a full-time job for some.
New players are starting to challenge Google and its AdSense and AdWords programs: Kanoodle, MSN, Overture/Yahoo!...
Definitely something to follow and that will heat up in the near future.