Monetizing Apps
Monetization is one of the most important and confounding
choices a developer has to make. I spend most of my day
working with developers and organizations building
commercial software. App monetization is one of those topics
that seems to come up fairly regularly.
The art of monetization lies in striking the right
balance between the app's perceived value and the customer's
cost (in money, time or effort). The rub of course is that
both the perceived value and the customer's cost are...
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