Monetizing Apps

Monetization is one of the most important and confounding choices a developer has to make. I spend most of my day working with developers and organizations building commercial software. App monetization is one of those topics that seems to come up fairly regularly.

The art of monetization lies in striking the right balance between the app's perceived value and the customer's cost (in money, time or effort). The rub of course is that both the perceived value and the customer's cost are...
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