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Search Engine Optimization got a lot easier

Dear readers, if you haven’t checked out the SEO Toolkit yet, you owe it to yourself to go there now, download it and start using it. Point it to your sites and it will explore them and give you a full report of all the little problems that are getting in the way of search engines.

I’m 99.99% sure you’ll discover problems in your site. Lots of them. You’ll be surprised.

But it doesn’t stop there. In may cases, it will show you how to fix the problems you find. It’s pure, distilled awesomeness. It is a priceless debugging tool that works at the site level.

And the best thing is, it works on any web site, you don’t have to be running Windows Server, IIS or ASP.NET. LAMP users everywhere rejoice!

http://www.microsoft.com/web/spotlight/seo/

Comments

Hemant said:

Respected sir,

                   what is SEO . i never heard about this and how it works?

# January 13, 2010 3:40 PM

Bertrand Le Roy said:

@Hemant: Search Engine Optimization, S.E.O. Bing it.

# January 13, 2010 4:41 PM

Justin Toth said:

I was excited to try out the SEO Toolkit but after installing the Web Platform Installer, it says that it doesn't support my OS. This makes no sense because I'm running Windows XP SP3 and it's on the list of supported OS's. Lame...

# January 13, 2010 5:10 PM

Meltdown said:

yup!...won't run on WinXP SP 3...my experience as well :-(

# January 13, 2010 7:12 PM

williams rodriguez said:

Hi, this work with BING?

# January 14, 2010 1:12 AM

Bertrand Le Roy said:

@Williams: yes, it helps with all search engines.

# January 14, 2010 1:34 AM

assafg2 said:

can it run on sherhosting ?

# January 14, 2010 2:56 AM

TaoYang said:

Great,I've used it on my server!

# January 14, 2010 3:05 AM

Pieter said:

Is it possible to install it without the Microsoft Web Platform Installer? We like to hear from you.

# January 14, 2010 3:15 AM

Cristian said:

I try it and I love this toolkit. As developer it makes my life easier.

# January 14, 2010 7:09 AM

defaultexp said:

Hello, You should Google it, Bing is not good

@Bertrand Le Roy: as you can see, many people don't know what is Bing. ha ha

# January 14, 2010 10:45 AM

grettir said:

That's in fact interesting tool and it does produce sometimes shocking results. It can be very useful in detecting issues a developer will not be able to detect otherwise (like some broken link buried in the depth of your pages). It definitely should be in the arsenal of any web developer.

Couple of things though to mention.

1. It will not work with IIS 6 - I tried.

2. It will not make your website significantly better SEOed, it will merely point to the errors you have to fix. But it will not tell you what you need to do make it significantly more spider-friendly.

But it is a good tool nevertheless. Whoever was developing it at Microsoft - thank you guys.

# January 14, 2010 12:24 PM

Bertrand Le Roy said:

@assafg2: I suppose you mean "shared hosting". Yes, can't see why that would matter. You can point the tool at any publicly accessible web server.

@Pieter: no, you can't, but how is that a problem?

@grettir:

1. to be clear, *the tool* won't install on IIS6, but you can point it to a server running on IIS6. Or Apache. Or ObscureWebServerThatNobodyKnowsAbout 2.0.

2. For each violation, there is a "recommended action" so I'm not sure I'm following what you're saying.

# January 14, 2010 2:21 PM

grettir said:

@Bertrand:

Thank for letting me know that it can point to IIS6.

You right, there are recommendation there after error is detected. They are usually pretty useful.

# January 14, 2010 4:58 PM

Andy said:

Does the toolkit provide insight on why SEO is easier to achieve on BING?

# April 13, 2010 12:49 PM

Bertrand Le Roy said:

@Andy: not that I know of.

# April 13, 2010 2:01 PM

VisualisUK said:

@Bertrand:

Re: SEO on Bing

I'll dig around and let the group know if I find out.

My main website has been much higher in BING than Google. It maybe because the site is only a year old and BING isn't using doamin age or backlink age.

PS: I changed my name (from Andy to VisualisUK to facilitate the Twitter ref.)

# April 16, 2010 8:30 AM